A New Kid on Fremont Street: Fitzgeralds Arrives

The 1980s were a period of rapid change and growth for Las Vegas, and Downtown was no exception. In 1987, a brand new casino, Fitzgeralds Hotel and Casino, burst onto the Fremont Street scene. Built on the site of the former Sundance Hotel and Casino, it represented a shift towards more themed and modern experiences in a traditionally classic area. While the legendary casinos like the Golden Nugget and Binion’s remained iconic, Fitzgeralds aimed to appeal to a slightly different demographic, one looking for a lively atmosphere and updated amenities. The name itself, honoring the legendary F. Scott and Zelda Fitzgerald, hinted at a touch of glamour and sophistication, though the casino’s vibe always remained distinctly Downtown.

The Barden Era: A Pivotal Moment

The story of Fitzgeralds takes a significant turn in December 2001 when Don Barden, a groundbreaking figure in the casino industry, acquired the property. Barden, the first African American casino owner in Las Vegas, purchased Fitzgeralds, along with sister casinos in Mississippi and Colorado, through Majestic Star Casino, LLC. This acquisition was a monumental moment, signifying a new era of diversification in a historically white-dominated industry.

Just two years later, Barden made the bold decision to separate Fitzgeralds from the Majestic Star umbrella. This move, intended to clear lender restrictions, paved the way for a substantial multimillion-dollar renovation. The revitalized Fitzgeralds saw improved customer traffic and solidified its place as a vital part of Fremont Street. Barden’s vision extended beyond Las Vegas; he briefly explored leveraging Fitzgeralds’ success to support a project in Pittsburgh, showcasing his ambition and strategic thinking.

A Lasting Legacy, A New Identity

Sadly, Don Barden’s passing in October 2011 marked the end of an era for Fitzgeralds. Following his death, the casino’s ownership transitioned to the Stevens brothers, Derek and Greg, of Golden Gate Casino fame. In a move that surprised many, they rebranded the beloved Fitzgeralds as The D Las Vegas in Fall 2012. While the name changed, the spirit of Downtown Las Vegas, and the history embedded within that specific location, remains. Fitzgeralds may be gone, but its influence on the Fremont Street Experience and the evolution of Las Vegas casinos is undeniable. It stands as a testament to a period of rapid growth, a pivotal moment for African American involvement in the gaming industry, and a reminder of the ever-changing landscape of the Las Vegas Strip and Downtown.